As I studied communications and worked in the media during my college years, I became aware of a communications theory called agenda setting.  At first I thought the theory had no basis because 1) it that had that notorious-for-being-questionable-word ‘theory’ associated with it, and 2) I was a naive kid who was too sheltered to every imagine that the ‘beloved’ media would be corrupt doing anything for power and greed.

hangoverObviously, like the day after my 21st birthday, SOMEBODY got herself sobered up. It’s hard growing up and realizing the truth to liberal myths when you’re fed them more than half your life. Sometimes the hangover is brutal and just takes time to get over – of course with promises that you’ll never go back there again (I PROMISE!).

For those of you not associated with communications theory, here is a basic concept of agenda setting:

Agenda-setting is the creation of public awareness and concern of salient issues by the news media. Two basis assumptions underlie most research on agenda-setting: (1) the press and the media do not reflect reality; they filter and shape it; (2) media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues. One of the most critical aspects in the concept of an agenda-setting role of mass communication is the time frame for this phenomenon. In addition, different media have different agenda-setting potential. Agenda-setting theory seems quite appropriate to help us understand the pervasive role of the media (for example on political communication systems).

As the years have gone by my own experience in the media, pr and advertising have only increased my belief in this theory. We can see it apparent in how the liberal MSM treats issues with political (and corporate/financial) ties like national healthcare, global warming and most recently the grassroots-organized tea parties. Combine that with the fact that many news organizations are owned by companies that have deep political and lobbying ties to candidates/political parties. Doubting this agenda setting? Ummm, roll tape (via HotAir).

YouTube Preview Image

Side Rant: It’s funny to me that the only people that refer to the Tea Party protesters as ‘teabagging’ were weasel, bad-joke-telling liberals in the MSM. Liberals and MSM anchors/commentators make the worst comics, don’t they? Heh. But anyLarryTheCableGuy, aside from that the one commentator makes an excellent point:

“A bigger point is that this administration is starting to tell whole industries what to do. It tells Detroit what cars to make. It tells the banks what make [sic] loans to make. Now it’s in the business of telling supposedly independent news organizations what to broadcast, what line they should come up with. And allows this kind of hatred, hate speech – this is extraordinary.”

I mean, what IS next…Is the government going to dictate what we eat by regulating industry to produce only certain ‘green’ foods?  Are the types of clothes we choose to wear manipulated by government to industry when it comes to materials and production used in creating those clothes? Last time I checked manipulating customer’s choice behind the scenes on the backend is still diminishing the concept of individualism. Instead of dictating to the individual, govt. is now taking the path of least awareness by silently limiting the types of choice the individual has.

epicbattleWell, I guess not everyone is keen on that and is starting to catch on. Seems that shareholders at GE are a little fed up with their investment dollars being used to push a far-left only agenda at GE’s owned media NBC News and MSNBC. Sounds like a “certain” Chairman at GE was getting schooled…

Later, during the umpteenth question about MSNBC, another shareholder’s microphone was cut, according to multiple attendees.

“The crowd was very upset with MSNBC because of its leftward tilt,” one attendee said. “Some former employees said they were embarrassed by it.”

One specific complaint about MSNBC concerned Keith Olbermann’s interview of actress Janeane Garofalo, who likened conservatives to racists and spoke of “the limbic brain inside a right-winger.”

I think a little Of A Revolution is playing in the background at that shareholder’s meeting…

So I said Johnny whatcha doing tonight?
He looked at me with a face full of fright
And I said, how bout a revolution?
And he said right.
I say of, you say a
I say revolution, and you say jah….

  • Share/Bookmark